Very often restaurant owners and operators fear technology and the Internet. Technology is something new to them and even though they are experienced in their own in house POS System they do not take the step forward and host their restaurants web site.

Do not forget that even though you might not be interested in the internet, your potential guests might use this tool to look for a good restaurant. 

A web site cannot replace your traditional marketing activities. Though it can contribute greatly to your overall marketing plan and can function as an efficient way to communicate and reach out to potential guests.

So what should you include in your restaurants online presence:

• Provide images of your dinning room and dishes.

• Post your menu and wine list.

• Provide detailed driving directions to your venue.

• Introduce specials and if offered any promotions 

• Furthermore include your web site address on all business cards and letterhead used in your venue. This will help draw additional traffic to your web site. 

• Have a link to your web site from all major community web sites.

• Register your web site with all major search engines. 

Very often the internet is not used to its full potential by hospitality professionals. Our experienced team of consultants can help you in creating a unique presence on the internet and stay in touch with your guests more effectively by integrating this tool in your marketing mix.

Learn more about the most popular wine varieties and appellations from our wine resource guide.

More information:

Pairing the right wine with your dishes can be challenging. But the choice can complete the guests experience and compliment your food creation.

More information:

Many servers do not sell wine because they are not experienced in opening wine bottles. Some dry training can help them overcome the fear of "missing a step" at the table.

More information: